About -- INFORMATION

There is no substitute for fine eyewear and no reason for you to settle for the sorry, boring frames that you encounter in the retail outlets of global vertically-integrated conglomerates. Their vertical integration not only includes Chinese supply lines thinly camouflaged by assembly in Europe and a carefully-crafted brand-centric illusion of choice, but even extends to owning the insurance plans that steer consumers to their retail outlets…you know who we’re talking about. Now, really—would you let a tacky insurance salesperson control your choice of automobile? 

OF COURSE NOT! 

So why would you debase your face with a pseudo-choice driven by the whims of executives at some foreign conglomerate? 

Come to Eye Want in Chicago, and leave the boring behind.